First published in the Management Chronicles of Better Software Magazine, January - February, 2008 issue. It's also posted on the stickyminds website. <> A smile formed on Eleanor's face as she saw me approach her doorway. She and I were meeting to discuss her views on recognizing and rewarding employees. She had been my manager for … [Read more...]
Segment Your Audience
Tips for managers who speak to large audiences about change. 1. Know your audience The members of your audience aren't like you. They don't think like you. They don't act like you. They are a mix of people who have different roles. They like to know that you are aware of them and their role so amplify your message by speaking directly to … [Read more...]
Appeal with Emotion, Confirm with Logic
A friend shook me up yesterday when he asked me, "Do you appeal to potential customers using emotion or logic?" I wanted to say both. But @#$!, the true answer was logic. Logic is a good thing. But when people make decisions, emotion trumps logic. What makes the heart pump faster for organizational decision makers? Three compulsions … [Read more...]
The Target Law
Have you ever had trouble finding something and needed assistance? I have. Let me share a discovery about finding things that I made last week. I was shopping at Target* for some last minute items before taking an eleven mile hike to an alpine lake. I needed Ibuprofen and a Cliff Bar. I was able to locate the Ibuprofen quickly. It was in the … [Read more...]
Manager is Junior Engineering
My friend Mitch was telling me this morning more about how his company was losing hundreds of millions of dollars because they couldn't execute their plans (see my earlier post Key Person Won't Participate). He mentioned that he had a one-on-one meeting with his manager to discuss how his work would drastically alter one-third of their business … [Read more...]
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