A friend shook me up yesterday when he asked me, “Do you appeal to potential customers using emotion or logic?” I wanted to say both. But @#$!, the true answer was logic. Logic is a good thing. But when people make decisions, emotion trumps logic. What makes the heart pump faster for organizational decision makers? [...]
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In my first entry about the word "we," I argued using the words "We decided to…" often create ambiguity. I suggested asking yourself several questions to reduce ambiguity either when you hear those words or when you are about to say them. In this entry, I will lay out the case for when using the [...]
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