A friend shook me up yesterday when he asked me, “Do you appeal to potential customers using emotion or logic?” I wanted to say both. But @#$!, the true answer was logic. Logic is a good thing. But when people make decisions, emotion trumps logic. What makes the heart pump faster for organizational decision makers? [...]
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Workshop Discover and address fundamental predicaments in shipping products. You will work with a team to deliver a product to market that has more value than your competitors. Parts of your product work as designed: Other parts are defective. You must remove defects, but if you spend too much time removing them, the value of [...]
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